Bouygues Telecom Initiatives formalizes the entry of the startup AdQuantic into its co-development program, a collaboration sponsored by Caroline Lehericey (B & YOU Director), Anne-Laure Dreano (B & YOU Communication and Brand Manager) and Stéphanie Chaplain (B & YOU traffic generation) .
Adquantic is an auction management and optimization tool (bid-management) for sponsored link campaigns (AdWords). It uses an exclusive and proprietary technology based on the application of methods
from statistical physics, semantics and game theory. These areas are at the heart of the expertise of the founders from the Ecole Normale Supérieure.
Bouygues Telecom Initiatives’ desire to partner with Adquantic stems in particular from the strong differentiation offered by the algorithms developed by Adquantic, in particular compared to the algorithms of competing products. The technological talent of the team was also key in the choice of this project.
During the co-development phase, the AdQuantic solution will be used to optimize the bid-management of B & You’s AdWords campaigns and thus test “in-vivo” the relevance of the startup for Bouygues Telecom and B & You.
[blockquote author=” Stéphanie Chaplain (Génération de trafic B&YOU)” align=””]”We are very interested in the ROIste approach proposed by Adquantic on sponsored link campaigns”[/blockquote]